Corporate Communications - These 5 companies show how it can be done

Corporate Communications - These 5 companies show how it can be done

Corporate communications is assuming an increasingly important role in the overarching communication strategy. 90 percent of companies view attractive content as the key to success, according to the former...

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New Approaches in Mobile Corporate Communications

New Approaches in Mobile Corporate Communications

In this age of mobility and digital communication, publishing challenges are rapidly changing. Communication and media usage are becoming increasingly transparent. Until recently, publishers had no relaiable...

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Between Content and Technology: Corporate Communications reinvents itself

Between Content and Technology: Corporate Communications reinvents itself

Due to new developments, the signs in corporate publishing are changing. An example is former industry association "Forum for Corporate Publishing" which, in 2015, decided on a name-change, and now appears...

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Three fundamental innovations in the pipeline for the financial sector

Three fundamental innovations in the pipeline for the financial sector

Fintechs are currently revolutionizing the financial sector completely. Technologies such as mobile, cloud, big data and AI are used to meet the increased demands of customers. At the same time, they are...

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The basics of Landing page optimisation

The basics of Landing page optimisation

Landing pages are one of the most important elements of the inbound marketing strategy. However, 80% of the site visitors will leave immediately if the contents of a landing page does not meet their expectations....

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The 3 most important trends in corporate communications

The 3 most important trends in corporate communications

The boundaries between corporate communication and content marketing as individual disciplines blur increasingly. But corporate communication and content marketing can also be used, hand in hand, to complement...

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MORE MULTI CHANNEL AND MOBILE: NEW RELEASE CONTENTPEPPER ALMA (V1.5)

MORE MULTI CHANNEL AND MOBILE: NEW RELEASE CONTENTPEPPER ALMA (V1.5)

The Contentpepper product and developer team has toiled over the last few months, but can now announce the new Contentpepper release on March 31. With the "Contentpepper Alma (v1.5)” release, our customers...

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Digitisation in the insurance industry in response to increased competition by InsurTech-Startups

Digitisation in the insurance industry in response to increased competition by InsurTech-Startups

Increasing competition from InsurTech startups increasingly forces classic insurers to act. Young, German companies like GetSafe, Schutzklick, Finanzchef24 and Friendsurance, increase the pressure on the...

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What you should know for successful B2B Influencer Marketing

What you should know for successful B2B Influencer Marketing

Influencer marketing is rocketing up the popularity stakes as a trend – and brand managers can’t have too much of it. They can’t afford to ignore it. In a world where traditional advertising is no longer...

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Digital news publishing: marketing opportunities away from the own platform

Digital news publishing: marketing opportunities away from the own platform

Between 30 and 50% of news site access is via mobile devices. This trend also demonstrates a reduction in the number of sources used, when compared to the desktop. 55% of smartphone readers concentrate...

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