There it is: that moment when a person becomes aware of a product or feels the need to learn about a product, and it begins - the customer journey. It will pass through many different phases, in the course of which the top priority is not to lose the potential customer. His interest has to be positively and repeatedly strengthened. This way he can last until safely delivered at your end goal. Translated into business-speak, that means a successful conversion or the purchase of the product and ideally, thanks to the final, satisfactory customer experience, his permanent commitment to the respective company.