„Customers who bought this item also bought... "- Behind this sentence is not only one of the main reasons that sales of sales platforms like Amazon are going through the roof. It is the tip of the iceberg, a far-reaching trend in marketing: the personalization of content and entire websites based on collected user data.
Content-Management-Systems (CMS) are one of the cornerstones of the digitization strategy in many companies. Since 2011, the use of content management solutions has more than doubled, according to a survey by W3Tech. 2018 the trend is still on the rise.