With the development of the new English-language website, pv Europe in particular wanted to achieve the following project goals for the pure digital offer: (1) Content management: Efficient planning, creation and publication of all digital content, (2) Monetisation: Integration of our own ad server into a complete solution for the targeted monetisation of content, and (3) Multi-channel: The capability to publish optimised and automated content from a single, central interface into different channels. [PDF, 6 pages]
Contentpepper® ist eine Digital Experience Platform, mit der Content erstellt und an allen digitalen Touchpoints personalisiert und automatisiert ausgesteuert wird.