With the development of the new English-language website, pv Europe in particular wanted to achieve the following project goals for the pure digital offer: (1) Content management: Efficient planning, creation and publication of all digital content, (2) Monetisation: Integration of our own ad server into a complete solution for the targeted monetisation of content, and (3) Multi-channel: The capability to publish optimised and automated content from a single, central interface into different channels. [PDF, 6 pages]

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In this case study you will learn more about

  • automizing content publishing in different digital channels
  • reducing complexity in content management
  • monetizing content
  • among others