Upcycling Your Content - 3 Strategies to build on Success with Content Repurposing and Saving Resources on Content Creation

Jun 26, 2019 11:52:00 AM

When content marketers speak about the challenges in their profession, the major ones are quite clear. Topping the list is the difficulty of presenting relevant content quickly and regularly. A survey of 1.000 content marketers places Time and Quality squarely at number 1 and 2 on the problems list, followed by the Content Creation itself in third place. This is easily explained: Content Creation is a complex process in which a variety of facets must be considered so that the content offers on-going value.

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Geofencing for extremely effective distribution of your content

Jun 18, 2019 11:49:00 AM

New trends and ideas emerge constantly in the digital world - how effective they are, is another story, entirely. But when we talk geofencing, we’re dealing with a promising measure that has already achieved widespread success. 
In the following article, we’ll be discussing geofencing – what it is, how it works, and specifically the most suitable areas for its application.

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Long-time favourite Headless CMS - is the hype over?

Jun 13, 2019 11:40:00 AM

A while ago, the term "Headless CMS" was on everyone's lips, but now it appears less often in newsletters and the news. What does that mean? Are "headless" content management systems no longer the vogue because they’ve lost relevance? Or is this because they‘re so established as a natural, accepted part of the scene? For anyone who wants to be successful in content management, it's probably worth pursuing.

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AI - benefits and risks for editorial work

Jun 7, 2019 11:36:00 AM

Once the stuff of dreams, it served as the far-fetched fodder for Hollywood and the Sci-Fi entertainment industry, and formed the basic premise for movie classics such as AI. Artificial intelligence, since become ever more real in our day-to-day life and work. AI has evolved so much in recent decades that it can now replicate many human perception and action processes. In an increasing variety of industries, human work processes are successfully aygmented, or even replaced by, machines and programs - even in journalism and editorial work. But what advantages does AI bring to an editorial team in the average working day? What are the possible risks? And what should editors and content managers look for when choosing to be for or against AI?

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Is a Serverless CMS the Nonplusultra in Content Marketing?

May 31, 2019 1:15:00 PM

“Serverless Architecture”, “Serverless Computing”, “Serverless CMS”: Never heard of? It‘s worthwhile for content marketers to get involved with this rather technical development. After all, "Serverless" also offers some advantages for Content Marketing.

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4 tips on how to identify relevant content correctly

May 22, 2019 9:09:00 AM

Many companies still use their content strategy to achieve high visibility in search engines. However, the criteria by which search engines rate websites are becoming ever more complex and precise. It is no longer sufficient to ensure that texts include specific keywords and links - content must be relevant.But what exactly does that mean and how can companies best implement this project?

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The triumph march of digital marketing - How digital transformation is changing corporate publishing

May 15, 2019 12:33:00 PM

Newspapers and publishers have been in transition for a long time now - and corporate publishing is also increasingly confronted with the paradigm shift: digital information offers are more and more forcing the print versions out of the market. Corporate publishers need to adjust their strategies so as not to be detached from the trends of the digital revolution.

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All roads lead to Rome: different types of content personalisation

May 10, 2019 9:03:00 AM

The marketing management business is becoming more and more complex, as customer demands are constantly increasing. In order to successfully operate marketing under these conditions, the persons being addressed must feel understood. If the customer is not satisfied, s/he turns to competitors without your company even having had the chance to sell its brand message. 

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Overrated or indispensable? The significance of a positive user experience

Apr 30, 2019 5:51:00 PM

It is no secret that users or customers are becoming increasingly demanding these days. Why? Digitisation gives them a greater variety of options. Due to these heightened expectations, it is immensely important to provide them with the optimal user experience, because only then do they associate a company with positive emotions and, ideally, become an established customer.

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Unlock the full potential of your Headless CMS

Apr 26, 2019 8:20:00 AM

Mobile apps, corporate portals, product pages, newsletters - content distribution channels are diverse and new formats and devices are constantly being added. The user rightly expects individually matching information in an optimal presentation from all channels. With a Headless CMS, many companies have already found the right implementation tool, but are they really using its full potential?

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